Creating a community around your business comes with a number of benefits. Most of all, building community is a great way to get inspiration, new ideas and set a foundation for your business! This is a foundation can prove to be loyal, consistently engaging, and endlessly useful if you support it... and this is actually a lot easier than you might think.
How To Create A Community For Your Business
Think about building a community around your business as a comprehensive endeavor. This means you want to make efforts to "find your tribe" both online and off. Keeping this thought in mind, here are several things you can do:
- Remember, it’s about more than just getting customers: A community will certainly include customers, but at the same time, it needs to engage people with real value and give them the opportunity to interact with each other and with you! You want to see your customers as people - and use this opportunity to learn more about what makes them tick, what they're struggling with, and what they want more of from your business. Look at the people you meet as the opportunity to build strong, mutually beneficial relationships!
- Remember social media: Social media is an essential component to building this community. Providing plenty of engaging content, in addition to the opportunity for consistent engagement and valuable offers from your business, will go a long way towards building the kind of community you want.
- Don’t overdo the social media: With so many social media options available to you, it’s easy to become overwhelmed. Don’t feel like you have to work with every single social media outlet out there. If you're struggling with where to focus, look first at where your target audience is most likely to engage. I like to suggest to many of my clients to start with Facebook and then pick one or two additional platforms that suit your business.
- Reach out to the community at large: There are organizations and other groups in your area that are designed to bring together entrepreneurs and small business owners. Seek out these groups - including MeetUp, Facebook Groups, and Chambers of Commerce.
- Participate in the community: Participating in community events not only connects you to the offline community in a great way, but it also lets you casually promote your business. Summertime and the Holidays are great times of year to look into local tabling events where you get get out, meet some local faces and test your business messaging.
Community is important in so many ways. Build something that is going to stand the test of time. Create a community in which everyone benefits!